About this video
Posting Wouter’s video today is a departure from the lessons and performances that make up the bulk of videos on this site. When he rang me with the brief I was intrigued. He had been thinking a lot about how Google search, feeds Youtube and how Youtube feeds iTunes. The trick to the equation is to think carefully about what people are searching for and then to provide them with something that they’ll be happy to watch when they end up choosing your video from the search results. This then leads a percentage to iTunes and your website. Wouter figured “Game of Thrones” was the search term.
Ever since music video became the way that people discover music, I have said – Recording companies don’t make music, they make ads – AND – Recording companies are not looking for musicians, they are looking for people to star in their ads.
In an age where every musician is now a recording company, Wouter has made this video to demonstrate his abilities as a flute player but also to drive traffic to his original compositions. I hope you make that journey.
For me, filming and editing this piece and syncing it all up was a blast!